How 'Wrapped' Insights Become Audience Segments

Episode notes

How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.

• Reddit Is Training The Robots72 / 100
• Rethinking Vitamin Marketing, With Barrière
• California Regulatin'
• The Gwyneth Effect, Measured
• Don't Take Customers At Face Value