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Index/Marketing/AdExchanger
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Don't Take Customers At Face Value

AdExchanger · 2026-06-03 · 50 min

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Episode notes

Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless - and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.

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