7-Figure Leap with Dustin Riechmann · 2026-07-28 · 50 min
Positioning is everything, and in this episode Dustin sits down with positioning coach Chris DuBois, founder of Dynamic Agency OS, to unpack the 11 elements that determine whether your business gets chosen or simply gets compared on price. Chris explains why being "the only" in your category no longer works, since the market copies anything successful almost overnight, and why the real advantage comes from stacking three to five levers where you already beat most of the pack. Together they walk through all three buckets: positioning levers like market focus, problem ownership, point of view, and relationship capital; structural levers like your delivery model, methodology, operational constraints, and talent; and commitment levers like your economic model, dream outcome, and risk reversal. Along the way you will hear the Rumpelstiltskin effect in action, a story about an NFL agent who wins clients as a lifelong partner, and exactly how Chris and Dustin each stack their own levers in their businesses.
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