7-Figure Leap with Dustin Riechmann · 2026-07-21 · 1h 9m
Dustin Riechmann sits down with repeat guest and business bestie John Meese for something a little different: a live coaching session on launching a book the smart way. John is about to release Sold Out Coach, his complete playbook for earning $10,000 or more per month through group coaching in just 90 minutes per week, and Dustin walks him through a podcast guesting strategy designed to turn that book into a steady stream of premium clients. Together they unpack why chasing bestseller lists is the ultimate vanity play, how a single book sale can be worth $100 to $200 in coaching revenue, and why a simple five question quiz outperforms a free ebook as a call to action. John shares the story of how a book title alone won him a client who never read a single page, and Dustin lays out a realistic plan of 50 podcast appearances in a year, spread across aligned audiences, strategic partners, credibility builders, and a few unicorn shows. If you are an entrepreneur, coach, or expert thinking about writing a book or borrowing other people's audiences to scale your business, this conversation is a masterclass in beginning with the end in mind.
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