
5 Star Conversations · 2026-04-06 · 51 min
In this episode of 5 Star Conversations, Julian Clark, CEO of Lancemore Group, reflects on an unexpected journey into hospitality leadership. Although he began his career in financial services and strategy roles in Australia and the UK, Julian shares how a love of travel, entrepreneurial roots and a desire to contribute eventually brought him back to the family business. He discusses taking on a leadership role during the Global Financial Crisis, the pressure of proving himself as a second-generation leader, and the resilience required to guide a business through both the GFC and later the pandemic. Julian also unpacks the strategic evolution of Lancemore Group, including its move beyond a traditional owner-operator model into a broader asset-light and white-label management approach. He explains how the group’s philosophy of “generosity of spirit” shapes the guest experience, from removing unnecessary friction to creating more genuine, relaxed and high-value hospitality.