The Dual Power of Advertising: From Ad-diction to Good-vertising (ft. Thomas Kolster, author of Goodvertising)

Episode notes

Think about the last advert you saw. Was it the first or the 100th time you saw it? Today, the average person sees around 5,000 to 10,000 ads a day - a significant jump from the 500 ads a day in the 1970s. So, with all these ads - from social media to cable TV - vying for our attention, it's time for a reckoning. In this episode of 2050 Investors, we ask: has advertising been a force for good, or has it contributed to patterns of over-consumption? Join host Kokou Agbo-Bloua on a journey through the fascinating world of advertising, exploring its evolution from ancient practices to modern strategies that shape consumer behaviour and cultural identity. Kokou also examines the rapid growth of this multi-billion-dollar industry, its future amid rapid developments in AI and, of course, the pros and cons of an industry credited with creating some of the world's most iconic slogans, jingles and moments. Later in the episode, Kokou welcomes guest Thomas Kolster, a leading marketing and sustainability expert and author of Goodvertising.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #192 - Slowing Things Down to Speed Up Research with Jared Forney of OktaAwkward Silences · on research90 / 100
• Why your research needs a “thinking cave” with Sarah KlingThe Curiosity Current: A Market Research Podcast · on research89 / 100
• OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on trends79 / 100
• EP1012: The current trends in B2B payments for 2026IBS Intelligence Global FinTech Interviews · on trends79 / 100
• Are You Training Your AI, Or Is It Training You?Beyond High Performance · on education75 / 100
• Building Self-Accelerating AI with MirendilAI + a16z · on research65 / 100

• The Safest of Them All: What If Safe Assets Aren't Safe? (ft. Vincent Mortier, Group CIO of Amundi and Deputy CEO of Amundi AM)81 / 100
• Brace for Impact! The Age of Adaptation & Resilience (ft. Carine de Boissezon, Chief Impact Officer at EDF)76 / 100
• "I Learn, Therefore I Evolve": Rethinking Human Learning in the Age of AI (ft. Dr. Barbara Oakley)78 / 100
• Data Centers: Where AI builds Its Brain (ft. Sikander Rashid, Global Head of AI Infrastructure at Brookfield)87 / 100
• REPLAY · The Original Sin of Sovereign Debt: Budget deficits & Debt crisis (ft. Anatoli Annenkov) | Sustainability, Central Banks77 / 100