Pam Didner: Sales Enablement Meets AI

Episode notes

AI tools are evolving fast - but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down. Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now. Pam : “We are witnessing the technology evolution in front of us. We don't know the outcome. We don't know how far it will go. We just know that the train has left the train station… If you feel like, ‘Oh my God, I'm missing out’. Yes and no… Understand what you can benefit out of it right now, but you have to understand the supply and demand. The supply is: there's a lot of AI tools being built, but not a lot of people buying.” Pam’s books : The Modern AI Marketer in GPT Era The Modern AI Marketer: Guide to Gen AI Prompts Effective Sales Enablement Global Content Marketing Links & resources :

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 234: How to run a marketing ops audit and turn it into a roadmap with Kelsie DubeHumans of Martech · on MarTech74 / 100
• Operationalizing Marketing as AI-tooling evolvesMarTech Podcast ™ // Marketing + Technology = Business Growth · on MarTech60 / 100
• Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech
• Touch Grass: What OpenAI's Summer Camp Actually Sold UsMaking Sense of Martech · on MarTech

• Neil Tewari: Marketing Can't Be the Company's AI Bottleneck61 / 100
• Bob Regular: The AI Ad Fads That Won't Survive64 / 100
• Greg Joseph: AI’s Future in Personalizing Streaming Ads75 / 100
• Allan Malcolm: The Future is Marketing Generalists, not Specialists54 / 100
• Kabir Daya: Human Connection Still Drives Discovery66 / 100