Pam Didner: Sales Enablement Meets AI

Episode notes

AI tools are evolving fast—but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down. Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now. Pam : “We are witnessing the technology evolution in front of us. We don't know the outcome. We don't know how far it will go. We just know that the train has left the train station… If you feel like, ‘Oh my God, I'm missing out’. Yes and no… Understand what you can benefit out of it right now, but you have to understand the supply and demand. The supply is: there's a lot of AI tools being built, but not a lot of people buying.” Pam’s books : The Modern AI Marketer in GPT Era The Modern AI Marketer: Guide to Gen AI Prompts Effective Sales Enablement Global Content Marketing Links & resources :