Mallory Russell: On the AI Offense

Episode notes

Mallory Russell, an award-winning content marketing strategist, joins the show to share why marketers need to lean into AI experimentation and rethink traditional playbooks. As the lines between content, MarTech, and AI continue to blur, Mallory explores how to make smart, strategic bets without losing sight of brand, quality, or human connection. Sara and Mallory discuss approaching AI as a tool - not a strategy. They also cover the shifting landscape of SEO, how zero-click search is impacting content distribution, and why composable MarTech stacks are the future. Mallory : “There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.” Links & Resources :

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