10 Minute Martech · 2026-05-12 · 13 min
Most marketing teams are waiting for AI best practices to stabilize before committing. Lindsay Hagan, VP of Marketing and Co-Head of Revenue at Conductor, thinks that's the wrong call. At Conductor (an enterprise SEO and AEO platform), Lindsay is running AI experiments in real time: automating AEO reporting via Claude and Conductor's own MCP, pairing marketing with customer success in cross-functional hackathons, and watching her own CEO build things in Claude Cowork. In this episode, she shares what's working and what isn't, why AEO demands a whole-company discipline that spans PR, social, and community, and why the content teams who survive this shift will be the ones who learn to direct AI, not the ones who get replaced by it. 3 Takeaways: The window to experiment without consequence is temporary. Cross-functional AI hackathons surface solutions that siloed teams miss. AEO is a whole-company discipline, not an SEO team responsibility.
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