Karen Steele: Good Data In, Good Data Out

Episode notes

Karen Steele, Founder of Steele-Alloy and seasoned Fractional CMO, joins the show to talk about the future of B2B marketing and why data quality is more important than ever. Karen and Sara explore how account-based marketing (ABM) has evolved into more sophisticated strategies centered on buying groups and behavioral signals. They also dive into the challenges of data integration, the critical role of marketing ops in maintaining data hygiene, and how AI can elevate human creativity when fed with the right data. Karen : “You can only do smart AI and get great content and results if you have good data that you're using with the AI… You’ve got to get the data right, and somebody has to be the shepherd of that data. Marketing ops, sales ops, revenue ops—they hold the keys to the kingdom.” Links & Resources :