Juan Mendoza: Volitional Personalization Is Here

Episode notes

Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility. Juan : “Consumers actually using AI agents to do their bidding for them is an entirely new channel that we have no idea how to grapple with yet.” Links & Resources :