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Values-led pricing

A guide to the best B2B podcast coverage of Values-led pricing - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Values-led pricing

  1. From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson

    Pricing Heroes · 2025-11-19

    78 / 100

    …Aaron: I suppose your background in marketing also helps with values-led pricing, because part of positioning a product at a specific price point is selling the value within the price itself - as part of the service or product being sold.…