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Unified ID 2.0

A guide to the best B2B podcast coverage of Unified ID 2.0 - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Unified ID 2.0

  1. How Unified ID Replaces Broken Third-Party Cookie Attribution

    Marketing Analytics with Fexingo · 2026-07-01

    85 / 100

    …So what's replacing the foundation? Lucas: The most promising answer right now is Unified ID 2.0 - it's an open-source framework originally developed by The Trade Desk that uses a hashed email address as the universal identifier.…