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synthetic data

A guide to the best B2B podcast coverage of synthetic data - the shows and 15 episodes that go deepest, ranked by substance, not downloads.

Synthetic data has emerged as a critical lever for enterprise AI strategy, with Fortune 500 companies now negotiating vendor contracts around training data rights and procurement practices. The episodes in this hub explore synthetic data's practical applications - from digital twins and behavioral modeling to thought leadership and vendor risk management - while surfacing both the opportunities and limits of synthetic approaches, including insights from Columbia Business School on where synthetic behavior modeling breaks down.

Best shows on synthetic data

Best episodes on synthetic data

  1. How Enterprise Software Buyers Now Demand a Vendor AI Training Data Audit

    B2B SaaS Talks with Fexingo · 2026-06-29

    90 / 100

    …The vendor needs to document every dataset used in training, including third-party sources, synthetic data, and any fine-tuning data.…

  2. How Fortune 500s Use Procurement to Manage Vendor AI Training Data Rights

    Enterprise Tech with Fexingo · 2026-07-01

    90 / 100

    …Plus, the firm offered to contribute synthetic data generated from their own systems, which actually worked better for the vendor.…

  3. Digital Twins and the Limits of Synthetic Behavior with Olivier Toubia of Columbia Business School

    Data Gurus Podcast · 2026-05-26

    83 / 100

    …And I'm really excited to have this neutral voice that's based on real research to help us understand what's going on with AI and synthetic data.…

  4. Your AI Agent Doesn't Sleep. Are You Ready for That? NVIDIA Answers.

    AI Proving Ground Podcast · 2026-06-10

    80 / 100

    …What we have done to experiment with our own claws because we don't want to use any kind of internal data is we do things like create a lot of synthetic data.…

  5. Democratizing AI? Not Without Data Intelligence & Synthetic Data - Ari Kaplan on the Biggest Roadblocks to Scaling AI

    AI & Data Democratization Podcast · 2025-02-20

    79 / 100

    …And we spent a lot of time talking about the benefits of democratizing AI, democratizing data, synthetic data, and AI assistance that can help you to have conversations with your data and really getting value out of it, even if you're a non-technical person.…

  6. BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter.

    Insights, Marketing & Data · 2026-06-19

    74 / 100

    …41 00:01:57,760 - > 00:02:00,400 As you'd expect, we do spend quite a lot of time talking 42 00:02:00,400 - > 00:02:03,519 about AI, knowledge repositories, synthetic data in 43 00:02:03,519 - > 00:02:04,400 the future of insights.…

  7. The impact of AI on firms' thought leadership

    The Future of the Firm · 2026-06-29

    73 / 100

    …Not only is the writing quite good, the structuring quite good, but with a decent prompt you can also explore some synthetic data to underpin an argument which is quick and relatively cheap to do.…

  8. Michael Treff | A Mid-Year Update From the B2B Front Lines

    CMO Confidential · 2026-06-30

    68 / 100

    …If you don't believe that synthetic data sets are part of it, if you don't believe that clients are going to be on all different types of tools, like what's happening right now in AI and technology is the ability to create and deploy software has been…

  9. Ep 50: Discipline at the Heart of Innovation

    Planning Aces · 2025-11-17

    63 / 100

    …And then the biggest one, as I mentioned around synthetic data, that's the big bet.…

  10. #67: AI Is The New Fire; Don't Get Burned

    B2B Insights Podcast · 2025-02-26

    62 / 100

    …We'll start by looking at some of the broader problems with it and then we'll focus in a bit more on something which is very relevant to market research, which is synthetic data.…

  11. Michael Nguyen | The Inside Scoop on Ground Truth Data for ML

    Absolute AI · 2022-09-13

    47 / 100

    …Uh, it's not synthetic data either.…

  12. Mini-episode: Big News at Finite!

    Finite By Clarity · 2026-06-25

    25 / 100

    …Whether that's learning about hyper personalization, synthetic data and customers, or getting an accurate reflection on the death of sass narratives.…

  13. #180 - Exploring Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

    Finite By Clarity · 2026-01-26

  14. The Gig Economy, Affluent Consumers, and What They Mean for Brands

    The Curiosity Current: A Market Research Podcast · 2025-09-16

  15. Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

    The Curiosity Current: A Market Research Podcast · 2025-09-02