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Seasonal attribution weights

A guide to the best B2B podcast coverage of Seasonal attribution weights - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Seasonal attribution weights

  1. Why Your Marketing Attribution Is Missing the Holiday Season Effect

    Marketing Analytics with Fexingo · 2026-06-29

    94 / 100

    …I've seen some of the enterprise-level attribution platforms offer something they call 'seasonal attribution weights' - basically a lookup table that says, 'For a conversion in December, a touch that happened 30 days ago should be weighted at 0.4 instead of 0.2 because historically, November ads drive December conversions.' It's not…