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Robert Cialdini

A guide to the best B2B podcast coverage of Robert Cialdini - the shows and 7 episodes that go deepest, ranked by substance, not downloads.

Robert Cialdini's principles of influence and persuasion - including social proof, reciprocity, and door-in-the-face techniques - directly shape how sales reps close deals and how teams build stronger dynamics. These episodes explore the practical application of Cialdini's behavioral science framework, from using reciprocity to create loyalty and improve team culture, to understanding how social proof can backfire when misapplied, to driving predictable revenue through the psychology of buyer behavior.

Best shows on Robert Cialdini

Best episodes on Robert Cialdini

  1. Eight Psychology Experiments for Marketers

    The Digital Marketing Podcast · 2026-04-07

    92 / 100

    …So, is it worth me sharing, you know, there's a classic bit of evidence behind social proof from Robert Cialdini.…

  2. The Behavioral Science of Buying: Driving Predictable Revenue with Nancy Harhut

    Revenue Science · 2026-06-02

    74 / 100

    …And so we decided to use extremeness aversion, or what Robert Cialdini refers to as the pull of the magnetic middle.…

  3. How Sales Reps Can Use the Door-in-the-Face Technique

    Sales Leadership with Fexingo · 2026-06-30

    74 / 100

  4. How Sales Reps Can Use the Reciprocity Principle to Close More Deals

    Sales Leadership with Fexingo · 2026-07-01

    72 / 100

    …Robert Cialdini, who wrote 'Influence,' calls reciprocity the 'rule of the gift.' He tells a story of a waiter who gives diners a single mint with the check - tips increase by about 3 percent.…

  5. The Strategic Skill of Managing Up with Melody Wilding

    The Edge of Work · 2026-06-09

    56 / 100

    …It comes from Robert Cialdini.…

  6. From Petrified Wood to Pints Social Proof Gone Wrong

    Embracing Marketing Mistakes · 2026-07-02

    52 / 100

    …52 00:02:58,639 - > 00:03:00,960 And Robert Cialdini, who's the author behind the book 53 00:03:01,039 - > 00:03:03,840 Influence, he went into this park and he looked at the signs, 54 00:03:03,919 - > 00:03:07,439 and the signs say, people who enter this park steal one…

  7. How Top Reps Use the Reciprocity Principle Without Being Manipulative

    Sales Leadership with Fexingo · 2026-07-16