Reverse mentorship

…And then playing with things like reverse mentorship, where not only are we providing access to leaders in the retail media space to help mentor emerging teams, but having them actually mentor us and teach us about the things that we need to be doing better and the things…

…They're doing reverse mentorship where you have younger people, um, helping out older folks, or even not even just younger to older, but um, folks who are less technologically savvy and then helping folks who, you know, or more technologically savvy…