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Recency attribution

A guide to the best B2B podcast coverage of Recency attribution - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Recency attribution

  1. How Recency Attribution Changes Marketing ROI

    Marketing Analytics with Fexingo · 2026-06-30

    83 / 100

    …Recency attribution tries to solve for that - it weights touchpoints based on how close they are to the conversion, but also how often a customer was exposed earlier.…