← The Index

Topic

Randomized holdout groups

A guide to the best B2B podcast coverage of Randomized holdout groups - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Randomized holdout groups

  1. Why Incremental Lift Testing Beats Attribution

    Marketing Analytics with Fexingo · 2026-09-09

    91 / 100

    …You can now run what we call geo-lift tests or randomized holdout groups directly within major social platforms, isolating a specific population to see what would have happened anyway versus what happened because of the ad exposure.…