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Protégé effect

1 B2B podcast episode that cover Protégé effect, ranked by substance score.

  1. How a Rep Closed by Asking the Buyer to Teach Them

    Closing the Deal with Fexingo · 2026-06-25

    45 / 100

    …There's a well-documented cognitive bias called the protégé effect - when you teach someone, you actually become more invested in their success.…