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Project Leapfrog

A guide to the best B2B podcast coverage of Project Leapfrog - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Project Leapfrog

  1. 43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton

    Marketing Beyond with Alan B. Hart · 2026-06-17

    72 / 100

    …On the show today, we talk about how Laura is leading GM's dual-track marketing transformation and foundational MarTech modernization, running in parallel with this thing she calls Project Leapfrog, which is a rapid pilot program testing AI-enabled tools and capabilities to compress traditional timelines.…