Polestar

…And so today Kai serves companies like Polestar, where they instead of having to fly a car from the factory in China to South Africa, do a photo shoot, they can just generate the assets they need from their desks in Soccer.…

…It's really interesting how this has played out in recent years because some of the pioneer EV only entrants, Tesla Polestar, uh, did follow a direct sales or agency model, um, which is great for uh, controlling that uh, sales process, um, the need to educate with experience centers or spaces as uh, Polester call them.…