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Multi-touch attribution models

A guide to the best B2B podcast coverage of Multi-touch attribution models - the shows and 2 episodes that go deepest, ranked by substance, not downloads.

Best episodes on Multi-touch attribution models

  1. Why Your Marketing Attribution Is Missing the Holiday Season Effect

    Marketing Analytics with Fexingo · 2026-06-29

    94 / 100

  2. How Incrementality Reveals True Marketing Impact

    Marketing Analytics with Fexingo · 2026-07-03

    90 / 100

    …Multi-touch attribution models, even the sophisticated algorithmic ones, still distribute credit across touchpoints without a control group.…