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Lookback windows

A guide to the best B2B podcast coverage of Lookback windows - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Lookback windows

  1. Why Marketing Attribution Misses the Seasonality Pattern

    Marketing Analytics with Fexingo · 2026-07-02

    91 / 100

    …Luna: One thing I'd add: lookback windows should also vary by season.…