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Topic

Last-touch attribution

A guide to the best B2B podcast coverage of Last-touch attribution - the shows and 5 episodes that go deepest, ranked by substance, not downloads.

Best shows on Last-touch attribution

Best episodes on Last-touch attribution

  1. Why Your Marketing Attribution Breaks on Marketplaces

    Marketing Analytics with Fexingo · 2026-06-29

    92 / 100

  2. How Recency Attribution Changes Marketing ROI

    Marketing Analytics with Fexingo · 2026-06-30

    83 / 100

    …At the end of the quarter, their last-touch attribution model says the final ad click drove most sales.…

  3. How to Set Up UTM Attribution Properly in Your CRM

    The Revenue Room · 2026-04-27

    52 / 100

  4. Performance Marketing & Brand Building in AI Age: Branding Strategy that Drives Sustainable Growth_Joanne Z. Tan_Season 2, Episode 98

    10PlusBrand · 2026-06-28

    50 / 100

    …Deterministic models built on cookies, click tracking, and last-touch attribution underpinned digital marketing for well over a decade, but these signals have become fragmented.…

  5. Being Led Astray: First- and Last-Touch Attribution

    Pipeline Visionaries · 2025-04-22