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Institute for Marketing Science

A guide to the best B2B podcast coverage of Institute for Marketing Science - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Institute for Marketing Science

  1. Why Marketing Mix Models Beat Attribution for Long Sales Cycles

    Marketing Analytics with Fexingo · 2026-07-01

    92 / 100

    …A 2024 study from the Institute for Marketing Science looked at fifty-two companies with sales cycles longer than ninety days and found that MMMs outperformed attribution models by about thirty percent in forecasting accuracy.…