Google Tag Manager

…here with me, Simo Hava, straight from Finland, has uh, played a big role in my career and understanding the technical side of collecting data, especially from uh, from websites, uh, platforms like Google Tag Manager.…

…So the foundation that we think at M Orange Carrot is layer one is Intake, meaning able to tag everything, use Google Tag Manager to manage all the tags and then implement Google Analytics 4, Facebook Pixels Search console and then behavioral analytics tools such as Microsoft analytics as layer one.…

…So I mean, part of the disconnect is getting conversions set correctly in first first for what you and if it's not to fix it as complicated, right? Google Tag Manager isn't this easy thing where an owner of a storage company can just go in and fix it, and so they're, they're seeking that guidance and help to go, I don't even know how to fix the Jason: That was something we were…

…peaker C: But you can use, you know, if you are still, you know, if you really, really wanted to, you could use something like Google Tag Manager or something to even, you know, just set up your own tests and handle that stuff too.…

…Like utilizing call tracking lines, uh, tracking tags, a Google tag manager on your website, et cetera, and understanding at a cha channel level, um, where are my reservations and rentals literally coming from?…

…But uh, again I would uh, imagine brands that are a certain size, they're probably going to want to stay with a Google Tag Manager or some other app or platform that gives them more control to do what they want with their data.…

…I didn't work with HTML or CSS for years, but then over the past few months, uh, when I was working full time, that was really what I was looking at all the time in Google Tag Manager.…