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Gartner CMO Survey

1 B2B podcast episode that cover Gartner CMO Survey, ranked by substance score.

  1. How B2B Brands Waste Budget on Vanity Metrics

    The Marketing Operator Podcast with Fexingo · 2026-06-24

    47 / 100

    …Lucas: Luna, I was looking at the latest Gartner CMO survey from a few weeks ago, and one number jumped out: sixty-eight percent of B2B marketers still report impressions, clicks, and cost per click as their primary success metrics.…