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GA4

A guide to the best B2B podcast coverage of GA4 - the shows and 10 episodes that go deepest, ranked by substance, not downloads.

GA4 implementation and strategy require balancing simplicity with proper data architecture - episodes here cover why you might be overcomplicating setup, whether semantic layers add real value, and how to correctly structure UTM attribution in your CRM for actionable insights. These practical discussions address common GA4 pitfalls that impact your ability to optimize funnels and measure brand growth accurately.

Best shows on GA4

Best episodes on GA4

  1. #293: Tool Selection and the Unhelpfulness of Feature Comparisons

    The Analytics Power Hour · 2026-03-17

    88 / 100

    …[Tim Wilson]: Which was good when GA4 came out and Universal Analytics got sunset, then it was like, well, nobody's familiar with it.…

  2. #294: Adapting an Analytics Team to an AI World

    The Analytics Power Hour · 2026-03-31

    87 / 100

    …[Michael Helbling]: Step one, fix GA4 source medium.…

  3. Paul Jarvis: gaining freedom by building an indie business

    Build Your SaaS · 2023-08-01

    80 / 100

  4. Ketan Pandit - Zuddl

    Demand Generation Club Podcast · 2024-03-06

    79 / 100

    …With the window GA4, we're still figuring out a bunch of things, but that's a great piece.…

  5. #300: Are Semantic Layers Really Necessary?

    The Analytics Power Hour · 2026-06-23

    68 / 100

    …[Tim Wilson]: Michael, where does your best AI analysis live right now? [Michael Helbling]: Oh, I've got this Claude conversation called GA4 help for this meeting I've got coming [Michael Helbling]: up.…

  6. #366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably

    DTC POD · 2025-12-11

    66 / 100

    …peaker B: So we've got, you know, yes, you've got GA4 and Shopify data, always caveating the, you know, meta, GA4 and Shopify will have different attribution models.…

  7. Ep. 12 - Shopify Conversion Tips With Guest Brad Redding from Elevar

    Conversion Path · 2022-06-18

    63 / 100

    …Or they need GA4 because Google dropped that surprise on everyone that they're shutting down UA in a year.…

  8. How to Set Up UTM Attribution Properly in Your CRM

    The Revenue Room · 2026-04-27

    52 / 100

    …GA4 can basically apply the source and some of those native uh, UTM parameters essentially.…

  9. Stop trying so hard

    Death to the Corporate Video · 2026-06-25

    45 / 100

    …Our client, because of GA4 coming out, our client needed this spot.…

  10. From Invisible to Everywhere: The Anatomy of B2B Market Domination

    The GTM Reset · 2026-05-22

    40 / 100

    …You ask Claude a question by voice or by typing, and the answer comes back from BigQuery, which has got GA4 connected into it and Python scripts, whatever's needed.…