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freemium model

A guide to the best B2B podcast coverage of freemium model - the shows and 21 episodes that go deepest, ranked by substance, not downloads.

The freemium model has become a central go-to-market strategy for scaling B2B and B2C companies, from Zoom's enterprise breakthrough to Buffer's transparent bootstrapping approach. These episodes explore how companies like Notion, Canva, and Duolingo used free tiers to build network effects and drive conversion, while examining the mechanics of turning casual users into paying customers through product-driven growth rather than aggressive sales tactics.

Best shows on freemium model

Best episodes on freemium model

  1. How Zoom Used Freemium to Win the Enterprise

    Product Marketing with Fexingo · 2026-06-30

    86 / 100

    That's the freemium model, executed with surgical precision.

  2. Scaling a SaaS Selling to Skeptical Scientists with Mike Klein, CEO of Genomenon

    SaaS Scaling Secrets · 2026-02-10

    86 / 100

    I remember telling my board, we're gonna jump off this cliff, and we don't know where the lending is, but we decided to go with a freemium model and make the search engine available as a.

  3. How B2B Marketers Use Freemium to Unlock Enterprise Deals

    B2B Marketing with Fexingo · 2026-06-30

    82 / 100

    Luna: So the freemium model doesn't just generate leads - it educates users on the product's value before a sales call even happens.

  4. How Adobe Product Marketing Built the PDF Standard

    Product Marketing with Fexingo · 2026-07-03

    78 / 100
  5. Cracking the Viral Loop: Calendly’s Playbook for Freemium Growth

    The Breakout Growth Podcast · 2025-04-08

    73 / 100

    It's not too hard to make that bet because with the natural viral loops, the freemium model, all of the pieces that Calendly has, it's really become an everyday part of life for more than 20 million users and 100,000 companies.

  6. How Notion Built a Product Without a Category

    Startup Stories with Fexingo · 2026-07-01

    72 / 100

    They had a freemium model, but it was very generous.

  7. How Buffer Bootstrapped Radical Transparency Into a SaaS Business

    Bootstrapped Business with Fexingo · 2026-07-01

    72 / 100

    The freemium model - basic scheduling for free, paid plans for more features.

  8. How a Solo Developer Bootstrapped a Million-Dollar Website Builder

    Bootstrapped Business with Fexingo · 2026-07-30

    66 / 100
  9. How Snippets AI Scaled to 5,000 Users Fast, SEO and Organic Growth Strategies with Alina Sprengele

    Built to Scale: B2B Growth with Rym Benchaar · 2026-04-16

    65 / 100
  10. How Canva Built a Product Marketing Flywheel That Sells Itself

    Product Marketing with Fexingo · 2026-06-25

    60 / 100
  11. How Canva Democratized Design Without Losing Its Edge

    Startup Stories with Fexingo · 2026-06-24

    54 / 100

    That's a function of their freemium model - the free tier brings in massive scale, and a small percentage converts to paid.

  12. How Duolingo Gamified Language Learning Into a Subscription Business

    Business Models Explained with Fexingo · 2026-06-24

    52 / 100
  13. RAW - Taylor Jacobs, CEO of Dabble and VoiceStar.ai - Acquired!

    The Founder's Forge Podcast · 2022-07-28

    45 / 100
  14. How Revolut Built a Banking Super App

    Business Models Explained with Fexingo · 2026-07-06

  15. How Duolingo Turned Gamification Into a Billion-Dollar Business

    Business Models Explained with Fexingo · 2026-06-13

  16. How Notion Built a Platform Business Model on Flexible Blocks

    Business Models Explained with Fexingo · 2026-06-23

  17. How Canva Democratized Design Through Product Marketing

    Product Marketing with Fexingo · 2026-07-11

  18. How Calendly Eliminated Scheduling Back-and-Forth

    Startup Stories with Fexingo · 2026-07-28

  19. How Canva Built a 40 Billion Design Empire Without Salespeople

    Startup Stories with Fexingo · 2026-07-28

  20. How a Bootstrapped Language App Hit 100 Million Users

    Bootstrapped Business with Fexingo · 2026-07-16

  21. How Duolingo Turned a Free App Into a Billion-Dollar Business

    The CEO Diary with Fexingo · 2026-07-11