← The Index

Topic

Focus groups

A guide to the best B2B podcast coverage of Focus groups - the shows and 8 episodes that go deepest, ranked by substance, not downloads.

Best shows on Focus groups

Best episodes on Focus groups

  1. Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)

    How I Made it in Marketing · 2025-07-24

    90 / 100

    …You get data, primary research, secondary research events are an amazing way, you know, to talk to people and check your messaging, focus groups, all of that is important.…

  2. How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare

    Unpacking the Digital Shelf · 2026-06-30

    75 / 100

    …But then from there I ran a full rebrand and so basically did a bunch of focus groups, which I've consulted to other brands to do in the past and really enjoy doing.…

  3. Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry

    The Strategic Marketing Show · 2023-05-23

    74 / 100

    …Otherwise, it depends on what you want to do, but I would do surveys, I would do interviews, and I would do focus groups.…

  4. Leaning into Qualitative Customer Research with Ryan Paul Gibson

    Creative Friction · 2023-08-04

    68 / 100

    …But once upon a time I used to moderate focus groups.…

  5. In their shoes: Crocs’ Employer Brand Journey

    Blu Thread Conversations · 2025-10-15

    67 / 100

    …You know, I heard that throughout our conversations in focus groups too, especially going back to the people, that's what everyone said about each other.…

  6. Learning in Action: Bridging the Classroom with Community Engagement

    Partnerships with Purpose · 2025-11-11

    67 / 100

    …There's focus groups and they can observe that and then they come to class and then they practice how to do um a focus group.…

  7. 2025 Episode Replay: How Port Moody Turns Employee Feedback Into Real Culture Change - with Marta Taylor

    Voice Activated: Tuning Employee Insights At Work · 2025-12-31

    64 / 100

    …In each episode, we'll dive into real world examples and best practices, as well as some lessons learned from employee surveys, pulse checks, focus groups, 360s and more.…

  8. The menu adoption curve: what food brands get wrong about trends

    The Curiosity Current: A Market Research Podcast · 2026-04-14