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ethnographic path to purchase

A guide to the best B2B podcast coverage of ethnographic path to purchase - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on ethnographic path to purchase

  1. IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

    Insights, Marketing & Data · 2025-02-18

    82 / 100

    …And so , working with Charlie , we use something called an ethnographic path to purchase and it's like a police interrogation because people , as you said , people are not great at remembering kind of what they did post-purchase because there's a lot of post-rationalization and obviously you forget a lot of…