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Decision criteria

A guide to the best B2B podcast coverage of Decision criteria - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Decision criteria

  1. 202#: Killer Buyer Personas, with Jim Kraus

    If You Market · 2024-01-17

    70 / 100

    …But what you really want to know is you want to understand what the entire buying committee, what's important to them, what are their concerns, what are their risks, what are their decision criteria?…