Customer obsession continuum

…in the book Blueprint for Customer Obsession, what I do is I lay out eight hallmarks of customer obsessed companies, right? And one of the things that I also have in the book is something called the customer obsession continuum where, you know, I kind of lay out in detail for people what what companies look like all the way from companies that are customer indifferent, the customer aware, customer focus, customer centric, and then customer…