The B2B Podcast Index
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Topic

Channel diversification

2 B2B podcast episodes that cover Channel diversification, ranked by substance score.

  1. An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82

    The Transaction · 2026-06-23

    56 / 100

    …Um, they [00:45:35] had invested in, in a, in a mixed media model, which, um, thankfully now you can, as a [00:45:40] mid-size company, there's lots of options, but they didn't understand channel diversification, [00:45:45] diversification strategy.…

  2. EP305: Walmart E-Commerce vs Amazon: Scaling Strategies with Ship.com Insights

    High Voltage Business Builders Podcast · 2026-06-25

    26 / 100

    …They're treating this like a channel diversification checkbox.…