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Analytic Partners

A guide to the best B2B podcast coverage of Analytic Partners - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Analytic Partners

  1. Why Your Marketing Attribution Breaks on Marketplaces

    Marketing Analytics with Fexingo · 2026-06-29

    92 / 100

    …And the research firm Analytic Partners published a study last year showing that brands who rely solely on Amazon's built-in attribution see a 20 to 40 percent overstatement of return on ad spend compared to what you'd get from a proper geo holdout test.…