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adjacent categories

A guide to the best B2B podcast coverage of adjacent categories - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on adjacent categories

  1. Ep #42: How Tata CLiQ stays true to their core guidelines while evolving as a brand

    Spilling the Magic Beans · 2022-11-09

    63 / 100

    …And hence, huh, it's very important for big brands and mature brands to always sort of expand their horizon into I would say newer or adjacent categories.…