
Your Brand Amplified · 2026-08-03 · 52 min
Anika sat down with Andrew Bolton, CEO and co-founder of Tech Rescue, to explore the massive cultural and corporate shift currently prioritizing artificial intelligence over human connection - and why it’s a losing bet. Starting from a moment of intense frustration while trying to help his grandmother with technology, Andrew bootstrapped a 24/7, human-only tech support company that has defied the "chatbot era" of Silicon Valley. Andrew’s journey offers a masterclass in recognizing the power of empathy in business, building culture in a service company, and why trusting the basics of customer care is the ultimate growth hack.