You, Me & CPG by Haines · 2026-05-28 · 1h 4m
Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle.. En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations for CEO of the Year. What Ben doesn’t know about drinks isn’t worth knowing. Where does a CPG superstar go after such a career? Goodrays - a company whose past success proves his knowledge, and whose trajectory towards future success proves far more about his ambition, and the direction of the entire sector… Within this episode of You, Me & CPG lies the blueprint to success in functional beverages, the key to why the UK is such a tough nut to crack, and the real levers behind sustainable growth in the next generation of drinks. This episode covers How to Win in Functional Drinks (and Where the Category Is Heading) UK vs US: Cracking Tough Markets and Scaling Globally Careers, Pace and Operating at Multiple Levels Brand, Positioning and What Makes a CPG Brand Buyable Leadership, People and Building for the Long Term Ben Dando: Jamie Holtum: Haines:
Why Brits Don't Drink Boxed Wine, When The French Do? #3176 / 100
How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29
How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28
How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27
The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26