
Wunder Mobility Podcast · 2026-01-22 · 47 min
In the first Wunder Mobility Podcast episode of 2026, Gunnar Froh and Bojan Jukić look back on what defined shared mobility in 2025 - and what operators, cities, and platforms should prepare for next. They frame 2025 as a “post-hype consolidation” year: operators exited secondary markets, merged, reduced fleet sizes, and shifted focus from growth metrics to unit economics and profitability. At the same time, investor confidence began to return as more companies reported sustained profitability and improving valuations. A central theme is the growing role of cities: shared mobility is increasingly treated as urban infrastructure. Municipalities are tightening expectations around service quality - availability, response times, safe parking - and moving toward longer, more exclusive contracts with stricter SLAs. The conversation also highlights a shift in where innovation happens: hardware progress is slower than in earlier years, while software-driven capabilities - predictive maintenance, fraud prevention, demand-based pricing, and operational automation - are becoming the main competitive differentiators.