Working on Purpose · 2026-06-16 · 51 min
What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough - trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio ( ) part of Talk 4 Radio ( ) on the Talk 4 Media Network ( ). Working on Purpose is viewed on Talk 4 TV ( ). Working on Purpose Podcast is also available on Talk 4 Media ( ), Talk 4 Podcasting ( ), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: .
Enter the Mission Generation: Redefining Career, Contribution, and Calling64 / 100The Shattering Within: Facing the Man in the Mirror to Finally Come HomeThe Anti-Freedom Truth: Why Constraints Spark BreakthroughsFrom Sunday Dread to Workforce Devotion: Turning Culture into Your Competitive AdvantageDegrees Aren’t Enough: Why Graduates Still Aren’t Job-Ready