The B2B Podcast Index
Women in Sales Leadership

The Boundaries That Make High Performance Possible

Women in Sales Leadership · 2026-06-04 · 45 min

Episode notes

In this inspiring episode, Amy Evans interviews Erica Ettore, a top-performing sales leader, about balancing high performance with well-being, motherhood, and boundaries. Erica shares her journey from Wall Street to tech, her leadership philosophy, and practical strategies for women in sales leadership to thrive without sacrificing themselves. Erica Ettore is a global sales executive at Workiva and the leader behind its high-growth multi-entity reporting business. Known for tripling win rates and scaling top-performing teams, she blends sharp strategy with a uniquely intuitive leadership style that has made her one of the company's most influential voices. Her career began on Wall Street working with some of the world's most prominent companies before she moved to Morgan Stanley, where she built B2B programs for brands like Pinterest, Airbnb, and Google. At Workiva, she's earned recognition as a transformational leader, most recently being named Manager of the Year. Erica is also a champion for high-achieving women balancing ambition, motherhood, and identity.

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The Boundaries That Make High Performance Possible - Women in Sales Leadership | The B2B Podcast Index