Women in B2B Marketing · 2025-11-12 · 45 min
Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline. Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.
128: Burnout, Boundaries, and the Power of Asking for What You Need - with Leslie Forde, CEO and Founder of Mom's Hierarchy of Needs53 / 100127: Inside the Golden Triangle of Product, Brand, and Demand - with Surbhi Agarwal, 25+ Year Tech Executive | REPLAY EP 76125: Process Over Outcomes: The Real Path to GTM Efficiency - with Sidney Waterfall, VP Marketing at OpenBrand124: How AI Is Changing PR (and Why It’s Having a Comeback) - with Molly George, CEO & Founder of Kickstand123: Building, Bootstrapping, and Doing It Your Way - with Ruta Sudmantaite of Lava Metrics and Emma Davies of Thesmia AI