The CFO’s Role in Go-to-Market Success: Where Finance Meets Marketing

Episode notes

Mike Troiano, Partner at G20 Ventures, joins Withum’s Cutty Thomas for our next episode. As a seasoned branding expert, Mike talks to the critical connection between finance and go-to-market (GTM) strategy in high-growth companies. He shares insights from his venture capital journey, offering practical advice on aligning financial strategy with GTM objectives - and leveraging storytelling to drive business success. Listen in for actionable takeaways on scaling businesses the right way.

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