Winning the Challenger Sale · 2024-02-13 · 25 min
What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the ultimate account experience. Kristina Jaramillo , president of Personal ABM , argues that this team approach creates top-tier account experiences, allowing teams to work in unison to drive greater revenue, and expand and retain existing clients, ultimately diminishing the continued challenge to do more with less. We discuss: The importance of ABM and how you can use it to double your revenue How to develop doubt-proof business cases for client expansion and gaining client trust Achieving a holistic team effort utilizing cross-departmental strategy and integration
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