Winning Digital Customers · 2022-07-14 · 27 min
"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to learn what matters most to today's digital customers when it comes to making a purchase decision. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance .
An Interview with the Managing Director at BNY Mellon, Aaron Todd66 / 100An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh SitaAn Interview with the Chief Research Officer at PA Consulting, Charlene LiAn Interview with the SVP of Direct to Consumer Business at Highlights for Children, David GitowAn Interview with the SVP of Services at BriteCore, Helen Yu