Winfluence · 2023-12-19 · 18 min
It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t have enough time to fit in the weekly interviews and production to give you an episode worth listening to. Instead of rushing to crank out something mediocre, I opted to step back, focus on the client work and reassess what Winfluence is and can be. For the last few weeks, I’ve thought long and hard about the show. I even entertained the notion that maybe it had run its course and wasn’t worth the energy to crank out more episodes in 2024. But then two things happened. First, I thought about the state of things. And to be quite honest, we’re not done. There’s a lot still to accomplish in influence marketing. A good portion of the industry is still falling over itself doing things poorly. The bigger the creator, the more likely you’re going to have to deal with talent managers. Every talent manager I talk to these days seems to be more and more out of touch with the reality brands face with budgets and return on their marketing dollar.
Talent Managers are Killing the Creator Economy62 / 100
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