WIN/WIN: Women in Innovation · 2025-12-22 · 29 min
In this episode, Dee Dunne shares her extensive experience in lifecycle marketing, discussing her journey from PayPal to Mailchimp, where she is currently Sr. Director, Global Lifecycle Marketing & Operations. She emphasizes the importance of understanding customer behavior, the challenges of event marketing, and the complexities of measuring ROI. Dee also delves into the role of innovation in marketing, particularly in the context of AI, and reflects on the dynamics of gender in her career. The conversation highlights the evolving landscape of marketing and the future possibilities driven by technology and strategic thinking. Listen for advice on: Integrating innovation into daily operations vs. having it exist as a silo Taking a multifaceted approach to measuring ROI for events Why marketing is the middle point between people and data The impact of rapid technological advancements on marketing Learn more: Zoia Kozakov (Host): Dee Dunne (Guest): Women in Innovation: Audio Editor: Samantha Gattsek
#140 Niamh Martin | Managing Director, UK @ Convene Hospitality Group61 / 100#139 Zerlina "Zee" Jackson | VP, Experience & Design Strategy @ New York Life Insurance#138 Chris Konya | Chief Strategy Officer @ Sylvain#137 Anisha Kamat | COO @ ShopMy#136 Henley Vazquez | Co-Founder @ Fora