What Gets Measured · 2026-03-31 · 35 min
Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising - how incentives shape outcomes, where campaigns go wrong, and how to buy smarter. SHOWPAGE: In this episode, you'll learn: Why most buyers don't know where their ads are actually running How "good performance" can come from low-quality or fraudulent inventory Why humans don't click ads - and why that matters more than you think How to rethink programmatic as a branding channel, not just a performance lever Where AI helps in programmatic - and where human judgment still matters Why platform metrics should guide optimization, not define success Key takeaway: If you don't know what you're buying, your strategy is built on assumptions - and your results will be too.
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