We Have A Meeting · 2026-06-28 · 17 min
We break down the cold call opener that's absolutely flying right now for one of their marketing clients: calling up and saying you've been looking at their content online, you've had a thought, and asking if you can fly through why you chose to call. You'll hear why this works, how to back it up with actual research so you don't get caught out, and why having the website and LinkedIn page open before you dial is non negotiable if you want to avoid looking like an idiot. We reveal why adding friction to your callbacks instead of rushing to book the meeting actually increases conversions, whether that's saying you're not 100% sure if it's relevant yet or asking which team they think they should be put in front of. You'll hear why making the prospect earn the next step works the same way Rolex and Ferrari do, and why assumptive callbacks with a bit of hesitation create more engaging conversations than desperate ones. Hear more from the Hosts: Jack Zac
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